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APLEONA IS NEW NAME FOR BILFINGER’S REAL ESTATE BUSINESS

13 October 2016 | Herpreet Kaur Grewal


Bilfinger GVA’s parent Bilfinger Real Estate has rebranded as Apleona. 


The UK property advisory business will remain as Bilfinger GVA until an expected rebrand over the coming months.


The announcement of the new parent name for what was the Bilfinger Building and Facility segment – under which Bilfinger GVA operated – follows its recent sale to private equity firm EQT.


There is already speculation about the likely rebranding for Bilfinger GVA – Apleona GVA and GVA are the two being most discussed.


Apleona, headquartered in the Frankfurt area of Germany, is active in more than 30 countries and has a broad real estate and industrial advisory service. It generated €2.5 billion of revenue in 2015, and has 22,000 employees. The company serves major corporations, banks and insurance businesses as well as investment companies and the public sector.


Four key themes will play an important role following the launch of the new name, says CEO Dr Jochen Keysberg.


He said the company would grow the international business, deliver increasingly integrated services to clients, and further expand its technical competences in the field of energy efficiency. The company will also take on a role in the area of digitalisation.