13 October 2008
Most organisations say that mail is a core and critical aspect of their business activity, according to the most recent
Business Customer Survey from Postcomm.
According to the survey, half of respondents say that mail is a ‘core activity’ of their business, while a further 31 per cent say that it is a critical form of communication with their customers.
The survey collected information from more than 1,800 businesses, ranging from ‘super top’ users spending £2 million a year or more on mail, to very small companies with an annual mail budget of £5000 - £10,000.
Key findings include:
- A quarter of respondents have moved mail to other media (mostly email) in the last year.
- If prices rose 10 per cent, more than half would look for another mail provider. One in four would move if prices rose 5 per cent.
- A quarter of businesses are using more than one provider of mail services (usually Royal Mail plus one other). This compares with 15 per cent last year and includes a rise of 8 per cent among small and very small mailers.
Postcomm’s
Competitive Market Review, also launched this month, shows that there have been five new entrants to the licenced delivery operator market following changes to Postcomm’s licensing regime this year.
This brings the total number of licenced operators, including Royal Mail, to 22.
Tim Brown, chief executive of Postcomm, said:
“Our
Competitive Market Review clearly shows that mail patterns are changing. But as well as challenges, electronic communication also offers opportunities for innovative mail companies. It is well known that people value the personal nature of a letter much more than a message on a screen.”
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