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22 April 2018
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19 May 2017 | Jamie Harris

Contract caterers are looking to technology to solve food waste problems on their sites, according to research.

A survey conducted by Omnico found that 54 per cent of respondents – senior figures in contract catering and food services – wish for technology to provide more accurate predictions of food and footfall to minimise food waste.

The survey focused on the attitudes towards technology in the sector.

Mel Taylor, chief executive at Omnico, said: “Caterers can now see they must give their diners a more all-encompassing, technology-based experience that extends beyond the canteen or dining room doors and works without hiccup or snag whichever touchpoint is used.

“It this seamless experience that is the key to big improvements in revenue by reducing waste and queuing while increasing loyalty and choice. Up to one in five respondents, for example, can see that engaging with customers through a mobile app is a key method of boosting revenue.

“The efficiencies are there for the taking. The contract catering business just needs to be much smarter about using technology to unify experiences seamlessly across multiple touchpoints.”

The survey also found that the contract catering sector broadly believes that a better use of technology will help to reduce queuing times and therefore improve footfall, such as through offering customers the ability to pay through a mobile app.

Nearly half (48 per cent) of respondents in the survey said they want to use technology to offer personalised discounts based on what the customer has previously bought, with 41 per cent wishing to offer a loyalty programme through a mobile app.

The full report can be downloaded here.