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20 October 2018
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MITIE BOOSTS ITS ‘SERVICE-CENTRIC CULTURE’ WITH SIGNATURE BRAND

Web_Receptionist_iStock-639797586
Signature will roll out this autumn © iStock

19 September 2017 | Herpreet Kaur Grewal


Mitie has announced the launch of a new brand for its front-of-house business called Signature.

 

It will provide a range of services including reception, telephony, and AV support.

 

Signature focuses on bringing together “intuitive connections, innovation, and a sector-leading standard so that customers benefit from a front-of-house team that is an authentic representation of their brand”.

 

Mitie’s front-of-house business was established in 2007. Since then, Mitie says the business has organically quadrupled its turnover, making it the largest front-of-house business in the UK and the only one with a national footprint.

 

According to a statement by the company, the rebrand to Signature marks “an important step in the evolution of Mitie’s front-of-house business as it continues to build on its strength in the market” and embrace its “service-centric culture”.

 

The rebrand encompasses a new “Signature Standard”, supported by a learning and development programme for all staff, to understand the values that underpin being a Signature team member.

 

Danny Vant, director of Signature, said: “Signature is a reflection of our business maturing from focusing on what we do, to what we stand for. It brings the authenticity and the talent of our people to the forefront, and translates into a service that truly represents our clients.”

 

Signature will roll out throughout the autumn, from 18 September 2017.