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24 October 2018
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9 January 2018 | Herpreet Kaur Grewal

Two of Incentive FM Group’s businesses have merged and relaunched under the SWC brand.

Specialist Window Cleaning Ltd (SWC) and ARL Support Services, both recently acquired by Incentive, will combine forces and be based in one building.


Specialist Window Cleaning Ltd (SWC) specialises in high-level, cradle and rope access window cleaning, whereas ARL Support Services provides window cleaning to retailers such as Pizza Express, Matalan, Zizzi, All Bar One and Harvester.


Combined, the new company has a turnover of around £4.5 million and employs more than 70 window-cleaning operatives across the country.


The new company will be split into two main divisions. A commercial team will continue providing periodical window-cleaning services on high-level buildings while the retail side will carry on with regular retail sector window cleaning for high-profile clients including pubs, bars and clothing stores.


The company will be using a new electronic sign-off system and scheduling tool to keep track of all the contracts across the country and provide a thorough service report for clients.


The combined business will be headed by managing director Gareth Thomas, with Chris Thomas taking the role of commercial director.


Thomas, managing director at SWC, said: “There is a gap in the market for a professional, national, specialist window cleaning supplier and this merger will fill that void.”


Martin Reed, group managing director at Incentive FM, said: “Since the two companies joined Incentive FM they have grown considerably and established themselves as industry leaders across the country. This merger was the next natural step for the businesses.”